How Undervaluing Your Assisted Living Services Hurts Your Business

Here is the link to join the masterclass on Nov.21st ( I recommend auto subscribing to future ones in case you cannot make it) https://event.webinarjam.com/register/19/xrow3u6

So here’s the truth: I started out in the assisted living business seriously undervaluing myself, thinking, “If I make this affordable, everyone will come.” And yeah, people came, but not the right people—and certainly not at the right price. I didn’t just attract clients looking for a deal; I attracted a mindset that held my business back.

In this episode, I’m going to break down exactly how that “cheap” mindset cost me. You’ll hear the raw story of why lowering prices not only hurt my business but made people question the quality of care I was providing. There’s a hard reality here: pricing too low doesn’t make people feel like they’re getting a good deal; it makes them doubt the value.

I’m sharing what I’ve learned so you can avoid those same pitfalls. We’ll go over the psychology of pricing in assisted living, the impact on family perceptions, and what it looks like to charge confidently. From standard rates to luxury pricing, you’ll get a roadmap for setting your worth, serving the right clients, and delivering the quality of care that families actually want to pay for.

I’ll give you the mindset shift that’ll help you raise your rates without second-guessing. If you’re ready to build a business that thrives because people respect the value you bring, not the bargain you offer, then this episode is for you. Tune in, learn from my mistakes, and start charging what you’re worth.

As always, keep pushing the boundaries of what you think is possible. Remember, the road to success begins with that first step, so let's take it together. Thank you for being a part of our journey, and until next time, let's continue to build dreams into reality. This is your host, signing off. Keep growing and stay inspired